For a third day running the rain has put a serious damper on todays work. As a result, kept it pretty low key.
Advertisements have started to appear on Craigslist sites around the world for unwanted Consumer’s™. I’m taking the guise of a fed up mother trying to offload her husband and kids—wonder how long it will be allowed to stay up for.. Early indicators from that one are looking promising.
USE-MORE.COM stickers have also started to appear in convenient locations around retail hotspots (shopping malls, etc.). No photos sorry for obvious reasons.
Finally—and this is the good bit—I moved the parking ticket game into underground car parks (not as believable I know) to avoid the rain. Result: A large man threw a parking ticket at me. I took the hint and called it a day. Might also wrap up that campaign, have to keep things fresh. Hopefully tomorrow will be rain free.
Till then,
Dan
Keen readers might notice I’m a day behind already—wet weather put outdoor activities on hold yesterday so the day was spent promoting online. Big thanks to the guys at Dirty Mouse, Charlie from Sneaky Culture, Sarah from The Groop and Bob from Original Linkage for write ups on their blogs.
Although the weather is still making things tough, spent this afternoon handing out some more parking tickets (read previous post for details). Got caught out a few times, pretty funny. But also got a shot as promised.
Sorry again to all those who got stung.
…
[More to come from today soon]
First day on the streets putting the campaign out there.
Todays feature involves bright yellow envelopes like the ones pictured above. For our international readers who may not be so familiar with these items—the yellow envelope is the bane of every Sydneysiders existence. A parking ticket.
I’ve been spreading the good word today one windscreen wiper at a time. I’ll try and get a nice shot of a street peppered with these online tomorrow (it’s hard enough to be inconspicuous with a bundle of yellow envelope; with a camera will only add to the trouble).
Have I gone to far already with these packs of anger/relief/curiosity? Let me know.
Got a few things planned for tomorrow so be sure to tune in. If anyone has any campaign ideas that normal clients would never be game to try, post them up and I’ll try and make it happen.
Dan
Website is finally online and ready to go—take a look at http://www.use-more.com
From now, the purpose of this blog will change dramatically. So far it has functioned to document the development and progress of the project—from now it will become a gallery/diary to document the various actions/stunts/campaigns etc that will take place over coming weeks to promote the use-more.com website. Check back to regularly to see what has happened. Hopefully no arrests.
Getting everything prepared for everything to go live this weekend. The website (http://www.use-more.com) is all but finished—it’s been a real challenge, but everything is now looking and working just how I’d like (if you have any suggestions for improvement let me know). Now to fill it with content!
Still putting the final touches on the product guide. Looking forward to sending the project out into the world
Dan
[UPDATE: Just to keep everything branded the same I've now updated the style of this blog to match the use-more.com website]