http://danflan.com.au/madisonave Thu, 18 Jun 2009 08:23:02 +0000 http://backend.userland.com/rss092 en For a third day running the rain has put a serious damper on todays work. As a result, kept it pretty low key. Advertisements have started to appear on Craigslist sites around the world for unwanted Consumer's™. I'm taking the guise of a fed up mother trying to offload her husband ... http://danflan.com.au/madisonave/?p=191 Keen readers might notice I'm a day behind already—wet weather put outdoor activities on hold yesterday so the day was spent promoting online. Big thanks to the guys at Dirty Mouse, Charlie from Sneaky Culture, Sarah from The Groop and Bob from Original Linkage for write ups on their blogs. Although the weather is ... http://danflan.com.au/madisonave/?p=185 First day on the streets putting the campaign out there. Todays feature involves bright yellow envelopes like the ones pictured above. For our international readers who may not be so familiar with these items—the yellow envelope is the bane of every Sydneysiders existence. A parking ticket. I've been spreading the good word ... http://danflan.com.au/madisonave/?p=168 Website is finally online and ready to go—take a look at http://www.use-more.com From now, the purpose of this blog will change dramatically. So far it has functioned to document the development and progress of the project—from now it will become a gallery/diary to document the various actions/stunts/campaigns etc that will take ... http://danflan.com.au/madisonave/?p=165 Getting everything prepared for everything to go live this weekend. The website (http://www.use-more.com) is all but finished—it's been a real challenge, but everything is now looking and working just how I'd like (if you have any suggestions for improvement let me know). Now to fill it with content! Still putting the ... http://danflan.com.au/madisonave/?p=153 [gallery link="file"] Getting into the business end of the project (due 25th of June), Had these 'Packaged Desires' ready to go for a while, finally time to get them photographed and worked into the product guide. They are getting used in those little image windows at the bottom of the pages as ... http://danflan.com.au/madisonave/?p=129 The stickers with the web address on them have arrived; really pleased. As well as the one's pictured above, there are 500 larger ones (80 x 80 mm)—pictured below—that will get posted around the place in the coming weeks. Still yet to finish the product guide, and the website still hasn't been ... http://danflan.com.au/madisonave/?p=123 First round of prints just arrived! Indulged a bit, printed on 310GSM artboard with double sided matte celloglaze. Very pleased with them though, printers did an impeccable job. The foil stickers that have the web-address (use-more.com) are still to go to press however, so can't do much with these prints at ... http://danflan.com.au/madisonave/?p=112 Done plenty more work tightening up the layout of the product guide—still plenty of room for improvement! It is starting to get the instruction manual look to it that I'm going for though.. I'm keeping an online development version of the full PDF booklet as up to date as I can, Feedback, criticism, ideas, ... http://danflan.com.au/madisonave/?p=107 Been working on the product guide for The Consumer™—a main focus of this project, It's about a third of the way through in terms of content at the moment, would love some feedback/suggestions/critique on the layout so far. I've uploaded a low-res PDF version for download here. I have also posted other ... http://danflan.com.au/madisonave/?p=100