Keen readers might notice I’m a day behind already—wet weather put outdoor activities on hold yesterday so the day was spent promoting online. Big thanks to the guys at Dirty Mouse, Charlie from Sneaky Culture, Sarah from The Groop and Bob from Original Linkage for write ups on their blogs.

Although the weather is still making things tough, spent this afternoon handing out some more parking tickets (read previous post for details). Got caught out a few times, pretty funny. But also got a shot as promised.

Sorry again to all those who got stung.

…

[More to come from today soon]

First day on the streets putting the campaign out there.

Todays feature involves bright yellow envelopes like the ones pictured above. For our international readers who may not be so familiar with these items—the yellow envelope is the bane of every Sydneysiders existence. A parking ticket.

I’ve been spreading the good word today one windscreen wiper at a time. I’ll try and get a nice shot of a street peppered with these online tomorrow (it’s hard enough to be inconspicuous with a bundle of yellow envelope; with a camera will only add to the trouble).

Have I gone to far already with these packs of anger/relief/curiosity? Let me know.

Got a few things planned for tomorrow so be sure to tune in. If anyone has any campaign ideas that normal clients would never be game to try, post them up and I’ll try and make it happen.

Dan

Website is finally online and ready to go—take a look at http://www.use-more.com

From now, the purpose of this blog will change dramatically. So far it has functioned to document the development and progress of the project—from now it will become a gallery/diary to document the various actions/stunts/campaigns etc that will take place over coming weeks to promote the use-more.com website. Check back to regularly to see what has happened. Hopefully no arrests.

Getting everything prepared for everything to go live this weekend. The website (http://www.use-more.com) is all but finished—it’s been a real challenge, but everything is now looking and working just how I’d like (if you have any suggestions for improvement let me know). Now to fill it with content!

Still putting the final touches on the product guide. Looking forward to sending the project out into the world

Dan

[UPDATE: Just to keep everything branded the same I've now updated the style of this blog to match the use-more.com website]

Getting into the business end of the project (due 25th of June),

Had these ‘Packaged Desires’ ready to go for a while, finally time to get them photographed and worked into the product guide. They are getting used in those little image windows at the bottom of the pages as shown, and selected ones will be used as full bleed spreads,

Love to hear what people think!

Dan

The stickers with the web address on them have arrived; really pleased.

As well as the one’s pictured above, there are 500 larger ones (80 x 80 mm)—pictured below—that will get posted around the place in the coming weeks.

Still yet to finish the product guide, and the website still hasn’t been started. Lots to do this week!

Dan

First round of prints just arrived!

Indulged a bit, printed on 310GSM artboard with double sided matte celloglaze. Very pleased with them though, printers did an impeccable job. The foil stickers that have the web-address (use-more.com) are still to go to press however, so can’t do much with these prints at the moment. Not that I’m ready to..

Also, still developing the product guide—in the final phases now (only have a few photo’s to do and contents page before I get stuck into finer details).

Yet to get any really critical feedback on the layout, so if anyone has any, please post. Here is where I’m at at the moment:

Just a reminder that there is a full PDF version (plenty more spreads..) online at http://danflan.com.au/files/theconsumer.pdf

Particularly keen on some response to the move away from full colour?

Dan

Done plenty more work tightening up the layout of the product guide—still plenty of room for improvement! It is starting to get the instruction manual look to it that I’m going for though..

I’m keeping an online development version of the full PDF booklet as up to date as I can,

Feedback, criticism, ideas, etc. welcome as always

Dan

Been working on the product guide for The Consumer™—a main focus of this project,

It’s about a third of the way through in terms of content at the moment, would love some feedback/suggestions/critique on the layout so far. I’ve uploaded a low-res PDF version for download here.

I have also posted other parts of my development on Typophile here.